A lot of people apply bronzer all over their faces and it ought not to be so. It’s meant to create an illusion that you are tanner than you actually are and to do that, you have to recreate the effects of the sun. Hence, the makeup item should be used on the protruding parts of your face first and the most.

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Bronzing is different than contouring. When you’re contouring you’re adding depth and dimension by “pushing” features back or adding shadows to make features look smaller or slimmer. On the other hand, when you’re simply adding a healthy sun-kissed glow, you focus on the features that would be hit by the sun (the cheekbones, the forehead, the bridge of your nose, the chin). So… how exactly is the proper way to apply the bronzer? See five simple steps below:


  1. Swirl the brush in the bronzing powder and tap it against a counter to release the excess. Then apply it directly on top of the cheekbones where the sun would hit.
  2. Continue across the forehead.
  3. Sweep the brush across the bridge of the nose.
  4. Dust it lightly against the chin.
  5. Now the neck is an area that is mostly shaded from the sun, but it’s only wise that you apply bronzer there too to match your face.

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See video tutorial below:


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